Bright July has now wrapped up — Join the waitlist.

Bright July A Family Outdoor Movement
A family walking together through a sunlit park at golden hour

A National Family Movement · July 2026

This July
Belongs Outside.

Join families across Australia building more intentional outdoor light habits.

We're doing this during Australia's coldest month, a simple reminder to get outside, get moving and make memories together.

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That's A Wrap

Bright July 2026 Has Wrapped Up.

Thank you to every family who joined us in getting outdoors this winter. Explore this year's stories, ideas and winning moments, and join the waitlist to be the first to hear when Bright July returns next year.

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Proudly Supported By
Luxi Health, Campaign Host
ZEISS
More Partners
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Why It Matters

Modern family life
increasingly happens indoors.

Bright July is a simple challenge designed to help families make outdoor time more visible, intentional and shared.

2 Hours

Outdoor time per day shown to reduce myopia risk by up to 50%.

#1 Source

Of vitamin D for growing children.

Better Sleep

Natural light anchors your child's body clock.

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The Movement

Join The Family
Outdoor Light Movement.

One month. Thousands of outdoor moments.

Families across Australia tracked outdoor time, shared adventures and built brighter habits together — thank you for being part of it. Join the waitlist to be first in when the movement returns.

Join The Waitlist See Families Taking Part

Post. Tag. Share.

  1. 1Share your outdoor moment on Instagram or Facebook.
  2. 2Tag @brightjulyAU
  3. 3Include #brightjulyAU
  4. 4Entries have closed for 2026 — join the waitlist for the next challenge.
An Australian family enjoying outdoor light together
Family outdoor moment
brightjulyAU
Family outdoor moment
brightjulyAU
Family outdoor moment
brightjulyAU
How Bright July Works

Three Simple Steps.
One Brighter Month.

More daylight, better eyes, calmer evenings and memories your kids will carry for years, all from small outdoor moments woven into the everyday rhythm of July.

Share with #brightjulyAU and tag @brightjulyAU to enter.

Post. Tag. Share.

  1. 1Share your outdoor moment on Instagram or Facebook.
  2. 2Tag @brightjulyAU
  3. 3Include #brightjulyAU
  4. 4Entries have closed for 2026 — join the waitlist for the next challenge.
01

Make a Pledge

Set a total outdoor time goal for July as a family, for example, two hours a day or fifty hours across the month, and write it down together as a shared commitment.

Write down your pledge
02

Get Outside

Spend time outdoors together throughout the week, before school, after work, on weekends, and capture your favourite family moments along the way with a quick photo or short video.

See ideas
03

Submit & Win

Share your outdoor moment on Facebook or Instagram using #brightjulyAU and tag @brightjulyAU, then enter the weekly prize draw via the entry form.

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Promotion T&Cs Privacy Policy

Promotion FAQ

Is the challenge still open?

No — entries for the 2026 Outdoor Light Challenge closed on Sunday 2 August 2026. Join the waitlist on the promotion page and we'll email you as soon as the next Bright July opens.

Who can enter the Bright July promotion?

Any Australian family. Parents or guardians enter on behalf of their household.

How do I enter?

First, make a pledge as a family and write it down together, a simple shared commitment for the month. Then submit a weekly entry via the form on the promotion page. Using #brightjulyAU on social posts is encouraged but not compulsory, if you'd prefer to enter privately, just provide a caption and a screenshot of your private post (screenshot optional).

How are entries judged?

Entries are judged, not randomly drawn, based on creativity, authentic family participation, alignment with the Bright July mission, storytelling, and the most creative outdoor journey.

Can I enter privately without posting on social media?

Yes. For private entries, just provide a caption and a screenshot of your private post (screenshot optional) via the entry form. The #brightjulyAU hashtag is encouraged but not required.

Can I submit more than once?

Yes. You're encouraged to submit a new entry each week of the campaign.

When are winners announced?

Two winners (photo and written) are chosen each weekly draw and notified by email within 5 business days of that week's Sunday 11:59pm AEST close.

Is there a cost to join?

No. Bright July is free for every family, make your pledge, log your moments, and share if you like.

What about photos of my children?

Only share what you're comfortable with. See our Privacy Policy and Promotion Terms for full details.

The Prize

Win premium sunglasses,
every week of July.

Two pairs of premium sunglasses are awarded each week for the most creative family outdoor moments. Five weeks, ten pairs, plenty of reasons to get outside together.

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Premium Ray-Ban sunglasses prize Premium kids' Ray-Ban sunglasses prize
Bright July Podcast

Outdoor light, eye wellness, and brighter family habits.

Four short video episodes dropping weekly through July, featuring experts in eye wellness sharing simple, practical insights for families.

Episode 01

Thu 9 July

Why outdoor light matters

How daily outdoor time supports children's eye wellness.

Episode 02

Tue 14 July

Building brighter habits

Practical ways families can create more outdoor moments.

Episode 03

Thu 23 July

Why outdoor light changes everything

The science of outdoor light and why it's one of the simplest wins for children's eyes.

Episode 04

Thu 30 July

Myopia control: what actually works

Which myopia-control approaches are backed by evidence, explained simply for parents.

Join The Movement Online

#brightjulyAU

Bright July lives in your feed, your podcast app and your group chat, wherever your family already gathers online.

Post. Tag. Share.

  1. 1Share your outdoor moment on Instagram or Facebook.
  2. 2Tag @brightjulyAU
  3. 3Include #brightjulyAU
  4. 4Entries have closed for 2026 — join the waitlist for the next challenge.
A family camping and feeding chickens on their rural NSW farm
brightjulyAU
A child launched skyward by their dad on a sunny day at the Murray River
brightjulyAU
A family hiking a bushland circuit loop with their young explorer
brightjulyAU
A family fishing and cruising the mangroves together
brightjulyAU
A family playing in the snow at Dinner Plain in winter
brightjulyAU
A mum and child exploring a fern-filled rainforest boardwalk
brightjulyAU
A family on a winter beach adventure on the NSW south coast
brightjulyAU
A child proudly holding their first fish of the season by the river
brightjulyAU
A family exploring the outdoors together
brightjulyAU
A family fishing off the wharf together on a winter afternoon
brightjulyAU
A family lit up with their kids at the night carnival
brightjulyAU
A family enjoying winter sun on a Queensland trip
brightjulyAU
brightjulyAU · one photo, one sentence, one shared tag
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Outdoor Ideas & Tips

Simple winter ideas,
curated for busy families.

A handpicked collection from the Bright July team, small, doable outdoor moments you can fit into the week, even when the weather isn't perfect.

Winter park picnic
Winter Picnic

Winter park picnic

Pack a thermos, a blanket and one favourite snack. Twenty minutes outside, hot chocolate at home. Small ritual, big lift.

After-school sunlight walk
After School

After-school sunlight walk

Take the long way home for fifteen minutes of daylight before screens take over the afternoon.

Backyard treasure hunt
Backyard

Backyard treasure hunt

Five things to find: a feather, a smooth stone, something yellow, a fallen leaf, a bug. Kids lead, you follow.

Weekend harbour or beach walk
Weekend Walk

Weekend harbour or beach walk

An unhurried Saturday wander along the water. Bonus points for stopping to skim stones or chase seagulls.

Scooter or bike loop
On Wheels

Scooter or bike loop

Pick a safe local block, set a 20-minute timer and let the kids do as many loops as they like. Pure outdoor energy.

Meet the animals at a local farm
Farm Visit

Meet the animals at a local farm

Spend a slow morning at a city farm or petting zoo. Fresh air, friendly animals and stories the kids will retell all week.

🌧️ Puddle Walk Adventure
15–30 Minutes · Rain-Friendly

🌧️ Puddle Walk Adventure

Who says rainy days have to be spent indoors? Pull on your gumboots, zip up your raincoat and head outside to explore. Challenge your family to find the biggest puddle, make the biggest splash or discover hidden pathways after the rain.

☁️ Rainy Day Explorer Challenge
Nature Discovery · All Ages

☁️ Rainy Day Explorer Challenge

Slow down and notice the world around you. Listen to raindrops on leaves and rooftops, search the sky for cloud shapes and keep a simple outdoor journal of what you discover. Can your family spot an animal-shaped cloud or hear three different sounds of rain?

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What Families Are Saying In Bright July

Small Shifts.
Lasting Moments.

We abandoned the GPS, followed our kids' curiosity through bushland instead. Best family adventure: getting delightfully lost together in nature's playground.
Farmer hikers
"We love camping by the creek, walking through the cold, crisp water and just being with nature!"
The Happy Campers!
"Backyard footy finals, sunnies on, kids sledging each other like State of Origin players, muddy knees, loud cheers, and everyone refusing to call full time."
The Sunbeams
"First fish of the season! My little champion spent the morning fishing the river and proudly reeled in this beauty. Nothing beats family outdoor wins!"
The River Warriors
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John Nguyen, Bright July founder

A note from the family
who started this.

Bright July began as a small experiment in our own home. A month of saying yes to the park a little more often. A month of putting shoes on instead of opening the laptop.

What we found surprised us. Quieter dinners. Better sleep. And a habit, outdoor light, that quietly shapes so much of how our family feels.

Bright July is our yearly invitation to other families: make your pledge as a family, get outside together, and build a brighter habit one week at a time.

John Nguyen, Bright July founder · parent of two

Families silhouetted at sunset in an open meadow

Build a brighter
outdoor habit, together.

Join Australian families turning outdoor light into a simple, shared family ritual this July.

Join The Waitlist See How It Works
Spread the brightness
Help another family join the movement this July.

Post. Tag. Share.

  1. 1Share your outdoor moment on Instagram or Facebook.
  2. 2Tag @brightjulyAU
  3. 3Include #brightjulyAU
  4. 4Entries have closed for 2026 — join the waitlist for the next challenge.