Bright July
A family walking together through a sunlit park at golden hour

A National Family Movement · July 2026

This July
Belongs Outside.

Join families across Australia building more intentional outdoor light habits.

We're doing this during Australia's coldest month, a simple reminder to get outside, get moving and make memories together.

Enter The Challenge How It Works
Proudly Supported By
Luxi Health, Campaign Host
ZEISS
More Partners
Joining Soon
Why It Matters

Modern family life
increasingly happens indoors.

Bright July is a simple challenge designed to help families make outdoor time more visible, intentional and shared.

2 Hours

Outdoor time per day shown to reduce myopia risk by up to 50%.

#1 Source

Of vitamin D for growing children.

Better Sleep

Natural light anchors your child's body clock.

Enter The Challenge
The Movement

Join The Family
Outdoor Light Movement.

One month. Thousands of outdoor moments.

Families across Australia are tracking outdoor time, sharing adventures and building brighter habits together.

Enter The Challenge See Families Taking Part

Post. Tag. Enter.

  1. 1Share your outdoor moment on Instagram or Facebook.
  2. 2Tag @BrightJuly
  3. 3Include #BrightJuly
  4. 4Submit your entry through the competition form.
An Australian family enjoying outdoor light together
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
How Bright July Works

Three Simple Steps.
One Brighter Month.

More daylight, better eyes, calmer evenings and memories your kids will carry for years, all from small outdoor moments woven into the everyday rhythm of July.

Share with #BrightJuly and tag @BrightJuly to enter.

Post. Tag. Enter.

  1. 1Share your outdoor moment on Instagram or Facebook.
  2. 2Tag @BrightJuly
  3. 3Include #BrightJuly
  4. 4Submit your entry through the competition form.
01

Make a Pledge

Set a total outdoor time goal for July as a family, for example, two hours a day or fifty hours across the month, and write it down together as a shared commitment.

Write down your pledge
02

Get Outside

Spend time outdoors together throughout the week, before school, after work, on weekends, and capture your favourite family moments along the way with a quick photo or short video.

See ideas
03

Submit & Win

Share your outdoor moment on Facebook or Instagram using #BrightJuly and tag @BrightJuly, then enter the weekly prize draw via the entry form.

Enter to win
Competition T&Cs Privacy Policy

Competition FAQ

Who can enter the Bright July competition?

Any Australian family. Parents or guardians enter on behalf of their household.

How do I enter?

First, make a pledge as a family and write it down together, a simple shared commitment for the month. Then submit a weekly entry via the form on the competition page. Using #BrightJuly on social posts is encouraged but not compulsory, if you'd prefer to enter privately, just provide a caption and a screenshot of your private post (screenshot optional).

How are entries judged?

Entries are judged, not randomly drawn, based on creativity, authentic family participation, alignment with the Bright July mission, storytelling, and the most creative outdoor journey.

Can I enter privately without posting on social media?

Yes. For private entries, just provide a caption and a screenshot of your private post (screenshot optional) via the entry form. The #BrightJuly hashtag is encouraged but not required.

Can I submit more than once?

Yes. You're encouraged to submit a new entry each week of the campaign.

When are winners announced?

Winners are announced on the Monday of the following week after each submission deadline.

Is there a cost to join?

No. Bright July is free for every family, make your pledge, log your moments, and share if you like.

What about photos of my children?

Only share what you're comfortable with. See our Privacy Policy and Competition T&Cs for full details.

The Prize

Win premium sunglasses,
every week of July.

Two pairs of premium sunglasses are awarded each week for the most creative family outdoor moments. Four weeks, eight pairs, plenty of reasons to get outside together.

Enter The Challenge
Premium sunglasses prize Premium sunglasses prize
Bright July Podcast

Outdoor light, eye wellness, and brighter family habits.

Four short video episodes dropping every Monday in July, featuring experts in eye wellness sharing simple, practical insights for families.

Episode 01 Premieres Mon 6 July

Mon 6 July

Why outdoor light matters

How daily outdoor time supports children's eye wellness.

Episode 02 Premieres Mon 13 July

Mon 13 July

Building brighter habits

Practical ways families can create more outdoor moments.

Episode 03 Premieres Mon 20 July

Mon 20 July

Research made simple

What the latest eye wellness research means for parents.

Episode 04 Premieres Mon 27 July

Mon 27 July

From clinic to home

Optometry voices on supporting children beyond the clinic.

Join The Movement Online

#BrightJuly

Bright July lives in your feed, your podcast app and your group chat, wherever your family already gathers online.

Post. Tag. Enter.

  1. 1Share your outdoor moment on Instagram or Facebook.
  2. 2Tag @BrightJuly
  3. 3Include #BrightJuly
  4. 4Submit your entry through the competition form.
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
Family outdoor moment
BrightJuly
BrightJuly · one photo, one sentence, one shared tag
Join The Movement
Outdoor Ideas & Tips

Simple winter ideas,
curated for busy families.

A handpicked collection from the Bright July team, small, doable outdoor moments you can fit into the week, even when the weather isn't perfect.

Winter park picnic
Winter Picnic

Winter park picnic

Pack a thermos, a blanket and one favourite snack. Twenty minutes outside, hot chocolate at home. Small ritual, big lift.

After-school sunlight walk
After School

After-school sunlight walk

Take the long way home for fifteen minutes of daylight before screens take over the afternoon.

Backyard treasure hunt
Backyard

Backyard treasure hunt

Five things to find: a feather, a smooth stone, something yellow, a fallen leaf, a bug. Kids lead, you follow.

Weekend harbour or beach walk
Weekend Walk

Weekend harbour or beach walk

An unhurried Saturday wander along the water. Bonus points for stopping to skim stones or chase seagulls.

Scooter or bike loop
On Wheels

Scooter or bike loop

Pick a safe local block, set a 20-minute timer and let the kids do as many loops as they like. Pure outdoor energy.

Meet the animals at a local farm
Farm Visit

Meet the animals at a local farm

Spend a slow morning at a city farm or petting zoo. Fresh air, friendly animals and stories the kids will retell all week.

🌧️ Puddle Walk Adventure
15–30 Minutes · Rain-Friendly

🌧️ Puddle Walk Adventure

Who says rainy days have to be spent indoors? Pull on your gumboots, zip up your raincoat and head outside to explore. Challenge your family to find the biggest puddle, make the biggest splash or discover hidden pathways after the rain.

☁️ Rainy Day Explorer Challenge
Nature Discovery · All Ages

☁️ Rainy Day Explorer Challenge

Slow down and notice the world around you. Listen to raindrops on leaves and rooftops, search the sky for cloud shapes and keep a simple outdoor journal of what you discover. Can your family spot an animal-shaped cloud or hear three different sounds of rain?

Share Your Outdoor Moment
What Families Tell Us

Small Shifts.
Lasting Moments.

It felt less like a challenge and more like permission to be outside more, together.
John · Dad Of Two · Sydney
"Logging our outdoor time made it feel real. The kids started asking to go to the park."
Adam · Adelaide
"I didn't realise how much our weekends had moved indoors until this month."
Nina · Sydney
"Our squad with the cousins kept us showing up, even on the grey weeks."
Chien · Perth
Enter The Challenge
John Nguyen, Bright July founder

A note from the family
who started this.

Bright July began as a small experiment in our own home. A month of saying yes to the park a little more often. A month of putting shoes on instead of opening the laptop.

What we found surprised us. Quieter dinners. Better sleep. And a habit, outdoor light, that quietly shapes so much of how our family feels.

Bright July is our yearly invitation to other families: make your pledge as a family, get outside together, and build a brighter habit one week at a time.

John Nguyen, Bright July founder · parent of two

Families silhouetted at sunset in an open meadow

Build a brighter
outdoor habit, together.

Join Australian families turning outdoor light into a simple, shared family ritual this July.

Enter The Challenge See How It Works
Spread the brightness
Help another family join the movement this July.

Post. Tag. Enter.

  1. 1Share your outdoor moment on Instagram or Facebook.
  2. 2Tag @BrightJuly
  3. 3Include #BrightJuly
  4. 4Submit your entry through the competition form.